The RSA is an organisation which, for over 260 years, has been dedicated to creating positive change. Their annual Moving Pictures competition uses the power of animation to bring big ideas to new audiences.
A myriad of techniques were employed when creating the letterforms. From quickly drawn handwriting to more illustrative lettering, using materials such as pencil, paint, paper, seeds, flowers and soap. This allowed each frame to feel alive, keeping the audience engaged throughout.