The Royal Society of Arts is an organisation dedicated to creating positive social change. As part of their annual Moving Pictures competition, the words of philosopher Roman Kryznaric were illuminated using the power of animation. Surrounded by fascinating content, online audiences are quick to move on if not instantly entertained. To imbue the message with a sense of urgency, the visuals took a strictly typographic approach. Each frame was handmade using a myriad of materials and techniques, keeping the viewer engaged throughout.