Diarmuid O'Connor - Portfolio

Diarmuid O’Connor

Diarmuid O’Connor                  



This was a brand for a fictional boutique hotel. This project involved identifying a target market, creating a visual identity and activating an online campaign.

The target market was 25-30 year olds, traveling the world looking for affordable yet unique experiences.

Based in Galway, a city with a rich sailing history, the hotel’s identity is steeped in whimsical vintage imagery, establishing a connection between the explorers of the past and the 21st Century adventurer.