A Graphic Design graduate showcase from Limerick School of Art & Design that intends to provoke a reaction.
Our strategy revolved around the idea of a
With a disruptive custom typeface, vibrant colour palette and booming techno soundtrack (courtesy of Platform) we ensured the show had an immediate, attention-grabbing presence online.






A series of idents were created showing the logo in unexpected forms, allowing the identity to feel new on each viewing. We challenged our classmates to create their own idents, which were then incorporated into the show.