Diarmuid O'Connor

Graduate shows offer students the precious chance to present their work to an audience of potential employers, collaborators and fans. With the pandemic removing any chance of a physical show, this opportunity was under threat. Our challenge was garnering an audience for a digital-only event.

Our strategy revolved around the idea of a reaction. How we as a class react differently to any given brief, and how we aim to draw a reaction from the viewer.

With a disruptive custom typeface, vibrant colour palette and booming techno soundtrack (courtesy of Platform) we ensured the show had an immediate, attention-grabbing presence online.