Diarmuid O'Connor - Portfolio




Diarmuid O’Connor





Diarmuid O’Connor                  


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[Branding]


Soon after I joined, The Pudding branding agency was considering rebranding. I explored an identity which would highlight the main goal of the agency: combining the worlds of strategy and creative.

To do this, I focused on combining opposing elements: order and disorder, freedom and restriction, playfulness and solemnity.

This duality was expressed through the website design with a button which altered between image and text, forcing the viewer to interact and engage with our work.

This was completed during time spent at The Pudding.